Flames Partnership Includes Promotions & Activations Designed to Engage Fans & Calgary Community
CALGARY, AB – September 22, 2026 – Canada Gold, the country’s premier precious metals retailer, announced today that it has become a Proud Partner of the Calgary Flames for the 2026-27 NHL season. The new partnership will be integrated into Calgary Flames home games throughout the season, with promotions and activations designed to engage with Flames fans and the Calgary community.
The 2026-27 campaign marks the final season for the Calgary Flames at the Scotiabank Saddledome. Through the partnership, Canada Gold will join Flames fans in celebrating the arena’s place in Calgary’s hockey history and the memories created there over generations.
“We’re delighted to stand alongside the Calgary Flames as a new Proud Partner of the team” said Chris Pollock, Founder and Managing Partner, Canada Gold. “The Flames are part of the fabric of Calgary, and with three Canada Gold locations in the city, represents an important and long-standing market for our business. This partnership provides us with a fantastic opportunity to connect with Flames fans, support the team, and be part of the energy at the Scotiabank Saddledome during its final season.”
The Proud Partner designation with the Flames is the latest high-profile professional sports team partnership for Canada Gold, joining previously announced deals with the Hamilton Tiger-Cats, Ottawa REDBLACKS, and Winnipeg Blue Bombers of the CFL, and the Ottawa Senators of the NHL.
“We’re pleased to welcome Canada Gold as a Proud Partner of the Calgary Flames,” said Robert Hayes, President and CEO of Calgary Sports and Entertainment Corporation. “The 2026-27 season will be a special one for our organization, our fans and our city as we celebrate more than four decades of memories at the Scotiabank Saddledome. We’re grateful to have partners like Canada Gold joining us for this historic season and helping us recognize the people, moments and traditions that have made the ‘Dome such an important part of our community.”
About Canada Gold
Canada Gold is a premier precious metals retailer with 18 retail locations across Canada. The company offers transparent, real-time pricing, certified appraisers, and no-pressure consultations. As an authorized distributor of the Royal Canadian Mint, Canada Gold makes buying and selling precious metals easy. For more information, please visit www.canadagold.ca.
About the Calgary Sports and Entertainment Corporation
Calgary Sports and Entertainment Corporation is a privately owned professional sports and entertainment company based in Calgary, Alberta. Formed in 2012, CSEC is primarily focused on professional sports, live entertainment and venue management. CSEC operates the Scotiabank Saddledome (home to the Flames, Wranglers, Hitmen and Roughnecks) and McMahon Stadium (home to the Stampeders). The company manages food, beverage and retail operations within these venues. CSEC has partnered with the City of Calgary on the development of Scotia Place, a new event centre scheduled to open in 2027.
